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| Unsplash/Pixabay |
This is a small victory for the social media giant since
their website is currently blocked in China. However, founder Mark Zuckerberg
has been trying to sway China’s mind in
favour of his brand. He has had meetings
with high-end chinese officials, is learning Mandarin and has even submitted himself to the country’s high
levels of pollution by going for a run in Beijing without a mask.
However, Facebook is not the only western company that is
struggling to take hold in China. Apple recently lost a battle for the
trademark “iPhone” to a chinese handbag company. Chinese law states that for a company to be
successful in their trademark application
they have to first prove that their brand already is well known in China, which
makes it difficult for foreign companies to safely enter the market.
Furthermore, in China it is generally the company that first used the brand
name that owns rights to it. Some chinese companies have now taken to
registering names of big foreign corporates in order to profit from them. When
the corporate tries to enter the chinese market they would be forced to either
fight for their rights in court, rebrand their product or give in and buy back
their own trademark. So how can a social media giant like Facebook get around a
problem like this? Maybe Mark Zuckerberg has got the right idea. Running
through Beijing’s streets could be the answer.
For advice and more information on searching,
acquiring, registering and enforcing Trademarks please visit our website, http://www.lipex.com.
Our unique database of trademarks for sale or
license could save you time and help protect your brand.
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