There are many logos that crop up in movies that seem so real that they make us wonder if the companies behind them exist. They are in fact “fauxgos” or fake logos used by the film producers to make their fictional corporations appear more credible.
Resident Evil- Umbrella corporation
In the Resident Evil films and video game
series, the Umbrella Corporation is an international pharmaceutical company
that developed a virus known as the “T-Virus”. This virus was able to change
the makeup of both living and recently deceased organisms turning them into the
walking dead. In the first film of the trilogy, the virus was leaked and
contaminated the nearby Racoon city leading to its destruction. The Umbrella
Corporation logo leaves us with a lasting impression of the sinister intentions
of the company with the blood red and the deathly pale grey that we would
normally associate with the dead. The umbrella design of the logo is quite
ironic since instead of acting as a shield the company itself produces the threat.
It is the innate irony and simplistic design of this logo are that make it
memorable.
Aliens- Weyland-Yutani Corp
Weyland-Yutani Corporation, Alien franchise, 20th Century Fox.
In
the Aliens film, Weyland-Yutani is a technology supplier. It has become a
household name and manufactures spacecraft, synthetics and computers for both industrial companies and
private individuals.
Driven by
profit and void of any morals or common human decency, the company reflects
their almost computer-like efficiency through a stylized, straightforward and
simplistic logo of a Y intersecting a W on a black background. Their
alliterative slogan “Building Better Worlds” is inspiring in itself but is
ironic considering the lack of respect that they have towards safeguarding
those who are employed by them.
Wayne Enterprises- Batman
Wayne Enterprises logo, DC Comics/ Warner Brothers Pictures.
Wayne
Enterprises, owned by the American philanderer and billionaire Bruce Wayne
a.k.a The Batman is first and foremost a military defense contractor. Although
it does also branch into other business sectors it is fundamentally a “green
company”. The W of the Wayne Enterprises logo not unlike the Batman’s logo
(which looks remarkably like a W) represents the beacon of hope that the company provides
against the crime and corruption of the modern world. Furthermore the logo’s
sleek simplicity epitomises the Wayne family’s legacy.
Jurassic Park
Jurassic Park corporate logo, Universal
Studios, 1993.
The
fictional Jurassic Park is a tourist attraction full of cloned dinosaurs.
Sounds fun right? Wrong! When a corrupt employee deactivates the park’s
security system to steal some dinosaur embryos, the dinosaurs escape and begin
wreaking havoc on the island. The terrifying Jurassic Park logo, created to
entice people to visit the park in fact doubles as a warning to the public
about what could happen to them if they do visit. If the terrifying picture of
the skeletal dinosaur doesn’t give it away, the colour choices of red and black
hint at the death and bloodshed to come. In any case this logo perfectly
advertises what the Jurassic Park experience is all about.
The fact
that we can recognise these fauxgos even outside of their original context and
affiliate them with the fictional companies highlights how a strong logo can
significantly improve your company’s public profile.
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acquiring, registering and enforcing Trademarks please visit our website, http://www.lipex.com.
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