Gucci vs the cybersquatters, who will be victorious?

On 18th July Gucci filed against 200 cybersquatters for infringing on their trademarks and selling counterfeit goods branded with their name in the US.

According to the World IP Review, the accused, which included some individuals as well as businesses that have not been identified, had registered a total of 193 domains between them from which they sold their counterfeit goods. These domain names  included and

Gucci believes that these domains have been registered in numerous countries and that the infringers themselves are based in locations outside of the US.

The Italian fashion giant also stated that the accused have created an online marketplace in which they can sell counterfeit goods, infringing on Gucci’s trademarks and encouraging others to do so. Furthermore, the infringers are causing customer confusion in the marketplace as to the source identity of their goods.

Gucci is calling for compensation to cover their attorney’s fees as well as damages.

We will have to wait to hear the outcome of this case.

Cybersquatting is becoming more and more frequent due to the ease in which generic top level domains can now be registered. Your company should constantly be looking out for potential cybersquatters. If you do come across someone using infringing your trademark with their domain name, you can file a complaint with the uniform domain-name dispute resolution (UDRP) run by ICANN.

In this increasingly digitalised world, like Gucci, companies have to remain vigilant  in order to protect their brands from infringement. By owning a trademark for your goods you would be able to enforce your trademark rights both on and offline giving your brand a greater level of protection as well as increasing its value.

For advice and more information on searching, acquiring, registering and enforcing Trademarks please visit our website,
Our unique database of trademarks for sale or license could save you time and help protect your brand.