Chipotle Tasty Made Vs Tasty Burger

The Mexican-themed chain Chipotle was recently accused of infringing on a trademark owned by Tasty Burger, a US fast food chain for their name.

According to the World IP Review, Chipotle is due to open a new series of burger restaurants in the US and they have applied for three trademarks for the name ‘Tasty Made’, which Tasty Burger has objected to.

The US burger chain, which launched in 2010, sent Chipotle a cease-and-desist letter. However, upon receiving no response the CEO of Tasty Burger, David Dubois has declared “we have no choice but to aggressively protect our well established mark.”

Dubois believes that Chipotle’s mark is too similar in name and design to their own and that the firm has deliberately chosen to ignore the infringement that they are committing by launching this brand.

We will have to wait to hear the outcome of this case.

The best way to protect your company’s reputation, brand value and profits in today’s global marketplace is by registering a trademark and gaining trademark enforcement rights. However, just having the trademark is not enough. Like Tasty Burger, you would also need to police your market for potential infringements and then be prepared to act on them when they do arise.

For advice and more information on searching, acquiring, registering and enforcing Trademarks please visit our website,