The pop star’s brand, which is marketed by P&G owned company CoverGirl, was only launched in April whereas according to TMZ . Hard Candy has been in possession of trademarks for their goods since they launched their brand in 1995.
The accusing firm has requested a cut of the profits made by the Teenage Dream brand and that they cease trading immediately.
According to The Fashion Law, Hard Candy believes that both brands are targeted towards the same market and sell at similar prices, which could potentially increase the likelihood of confusion between them.
However, according to the World IP Review, P&G, who are acting as the defendant for the brand, stated that the use of the heart icon is unlikely to lead to customer confusion in the marketplace since the design is based on the frequently used heart icon emoji found on most social media sites. Furthermore, the two brands use trademarks that are not at all similar since they have different names.
We shall have to wait to hear the outcome of this case.
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