Francis Ford Coppola, the director of The Godfather Trilogy and now owner of a Californian vineyard, has recently been involved in a trademark infringement case. GMYL, who own Coppola’s US wine trademarks, “Coppola” and “Director’s Cut”, sued Copa di Vino, a vineyard in Oregon, for infringement.
GMYL, also stated that the Oregon vineyard had infringed their trade dress by imitating their Diamond Collection Black Label Claret wine which consists of a black rectangular label, branded with the word “Coppola”. The bottle is also encompassed in a gold net that “presents an overall diamond pattern”.
Furthermore, the plaintiff has stated that the defendant was aware of their brand since the latter had approached the Francis Coppola Winery in 2011 to discuss a potential business deal.
We shall have to wait to hear the outcome of this case.
The best way to protect your company’s reputation, brand value and profits in today’s global marketplace is by registering a trademark and gaining trademark enforcement rights. However, just having the trademark is not enough. Like GMYL you would also need to police your market for potential infringements and then be prepared to act on them when they do arise.
For advice and more information on searching, acquiring, registering and enforcing Trademarks please visit our website, http://www.lipex.com.
Our unique database of trademarks for sale or license could save you time and help protect your brand.
Comments
Post a Comment